We started this project in 2022 and went back and forth with the client for nearly a year before hitting go. A big thing was for Covid restrictions to be gone so they could send an executive over to oversee the shoot.
We first hired 2 local copywriters who interviewed one of Innolux's executives about how they use the MiR 250 Robot at their factory. We then used that case study to create a script to shoot the corporate video with. All VO and interview questions were crafted from that case study and signed off by the team at MiR.
We brought in a team of 6 crew to pull off this shoot in Tainan, Taiwan. Fantastic lighting by Tom and his best boy Arthur. 1st AC Andy Dai always on point and Kyle Merriman shot the photos for the case study and also the BTS.